Marketing Management Essentials
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Course Description:*
Join us on a comprehensive journey through the dynamic world of marketing management. In this course, we delve into fundamental concepts essential for crafting successful marketing strategies. From understanding the intricacies of the marketing mix and tools like SWOT, PESTEL, Ansoff Matrix, and the Boston Matrix, to exploring the art of segmentation, targeting, and positioning, you will gain a holistic view of how businesses can effectively reach their target audience and achieve competitive advantage.
Through engaging videos and practical examples, you will learn how to leverage these marketing frameworks to analyze markets, identify opportunities, and develop compelling strategies that resonate with customers. Whether you are a seasoned marketer or a budding professional looking to enhance your skills, this course equips you with the knowledge and tools to excel in the ever-evolving landscape of marketing.
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