Mini Pharmaceutical MBA
Mini Pharmaceutical MBA
In this program, you will learn the following:
Human/personal and professional development:
Introduction to Personal and Professional Development
A. Definition of Professional Development
II. Developing a Positive Mindset
A. Accountable Behavior vs Negative Mindset
IV. Time Management Skills
B. The Learning Curve (DK Learning Curve: Confidence vs Competency)
III. Communication Skills
A. Introduction to Communication Skills
B. Types of Communication
C. Formal and Informal Communication
D. 10 Skills for Effective Communication
V. Problem-solving skills
VI. Effective Managerial Skills
A. Introduction to Managerial Skills
B. Practical Managerial Skills
C. Management Concepts in Practice
D. Best Practices for Career Development
Business financial management
A. Definition of accounting
B. Main accounting equation
Financial statements
A. Explanation of financial statements
B. Types of financial statements
Financial analysis
A. Importance of financial analysis
B. Year-to-year analysis
C. Common size analysis
D. Trend analysis
E. Ratios in financial analysis
Marketing management
A. Basic definitions
B. Differences between pharmaceutical marketing and regular marketing
C. Pharmaceutical marketing mix
1. Patient
2. Pharmaceutical products
3. Pricing
4. Healthcare promotion
5. Pharmacoeconomics
6. Place
D. Market analysis tools
1. SWOT analysis
2. PESTEL analysis
3. Bostom matrix
4. Ansof matrix
5. Price-quality matrix
6. Promotion-price matrix
E. Market segmentation
1. Demographic segment
2. Geographic segment
3. Behavioural segment
4. Psychographic segment
F. Targeting and positioning
Transformational leadership:
I. Transformational leadership and transactional leadership
A. Definition of transformational leadership
B. Definition of transactional leadership
C. Components of transformational leadership
D. Components of transactional leadership
II. Balancing between two styles
A. Understanding when to use each style
B. Recognizing the strengths and weaknesses of each style
C. Identifying situations where a combination of both styles is appropriate
III. The impact of transformational leadership on performance
A. Importance of transformational leadership in driving performance
B. Positive effects of transformational leadership on individual and organizational performance
C. Examples of successful transformational leadership in various contexts.
Strategic management
A. Management definition, skills and levels
B. Stages of management
C. Productivity within the management
D. Management theories
E. Definition of strategy
Human development
Description:
In this captivating professional development learning video, embark on a transformative journey to unlock your full potential in the modern workplace. Packed with invaluable insights and practical strategies, this video is designed to enhance your professional skills, boost your career prospects, and fuel your personal growth.
The Dunning-Kruger curve is a psychological concept that explains how people's perception of their own abilities can differ from their actual competence in a particular domain. It suggests that individuals with low ability or knowledge in a certain area tend to overestimate their skills, while those with higher ability may underestimate their skills.
At the beginning of the curve, people with limited knowledge or experience in a field often exhibit high confidence because they lack the expertise to accurately assess their own performance. They may believe they are more competent than they truly are, leading to overconfidence and potentially making mistakes or poor judgments.
As individuals gain more experience and knowledge, they start to recognize the complexities and nuances of the subject matter. This realization often leads to a dip in confidence as they become more aware of their limitations and areas for improvement. This dip is known as the "valley of despair" on the Dunning-Kruger curve.
As expertise continues to develop, individuals gradually regain confidence and reach a point where their perceived competence aligns more closely with their actual competence. This upward slope of the curve reflects an improved understanding of their skills and a more accurate self-assessment.
The Dunning-Kruger curve serves as a reminder that self-awareness and humility are crucial in personal and professional growth. Recognizing our own limitations and actively seeking knowledge and feedback can help us progress along the curve, ultimately enhancing our competence and avoiding the pitfalls of overconfidence.
Finacial management
Pharmaceutical marketing
Transformational Leadership
Strategic management
